聯想英文廣告語（通用19篇）

聯想英文廣告語（通用19篇）

聯想英文廣告語 篇1

long as you want.

Lenovo at your side.

Lenovo, together the power of the world.

Any of you, as you touch, either you play; to accompany you to chat, play with you, to accompany you to learn and work. Take me! Just a few thousand dollars ---- lenovo.

Lenovo into you, technology into you.

Human lost association, the world will be.

There are associations, there is life.

Lenovo, do not want to have to , it will meet the rules; technology, the Huacai Fei Yang. Technical and technical Wei Ran into its large device. Lenovo Zhaoyang.

To the world of technology and workers, magnificent Chiang Kai-shek; to the outstanding technology and workers, smooth round cooked; to the spirit of the technology and workers, exquisite chic.

聯想英文廣告語 篇2

ThinkPad S1 Yoga - let the heart, like a new point

ThinkPad X230s - all light body

ThinkPad T Series - Extreme Performance Professional Business

ThinkPad T440s - a powerful portable king

ThinkPad T440 - the perfect balance of performance and portability

ThinkPad W series - super graphics processing experts

ThinkPad L Series - business classic sound performance

ThinkPad W Series - Super graphics processing experts

ThinkPad E Series - cutting-edge choice

ThinkPad U Series - Feng Rui does not let the true color does not hide

ThinkPad New X1 Carbon - the new limit, to the light heavyweight role Zhaoyang

K2450 - Excellent Quality and Light Business

K4450A - light and convenient business efficient Zhaoyang

K29 - portable business Smart response

Zhaoyang E4430 - mainstream business economy and practical

ThinkCentre M Series - the flagship of high-performance all-around business

ThinkCentre M Series - high-performance all-round respect one

ThinkCentre E73 - all-around win change to strong help

Erazer Notebook N Series - German all-round application

Horizon Series - Relax the world

聯想英文廣告語 篇3

20xx Lenovo Tianyi advertising language

Design lit classic,

designed to trigger passion,

design open horizons; low tide, sweat, failure?

It does not matter, t

hat is my preparation for the victory;

beliefs allow no limit;

聯想英文廣告語 篇4

If you really want it 只要心夠決

you'll push back pain 就能征服痛苦 use it

利用它

control it 控制它

if you really want it 只要心夠決

living your dreams 實現你的夢想 if you really want it 只要心夠決

learn from the fails 從挫折中學習 learn how to win 學習勝利

if you really want it 只要心夠決

everything to your fire 將所有燃燒成激情 all the pain 所有痛苦 failures 失敗

criticisms 批評

glory

榮耀

take the ball 出手奪球

take the last shot

出手絕殺

you can do anything you want to

你可以做到任何事

if you really want it

只要心夠決

聯想英文廣告語 篇5

First, the company profile

After many years of development, has established a comprehensive quality management, scientific brand marketing, a mature sales network and efficient after-sales service. System, is committed to providing Chinese consumers with a dynamic, a type of sports life equipment. The face of a high degree of homogeneity of the industry competitive situation, Dell's sports industry in line with the trend of life, extreme sports as the carrier, the interpretation of freedom and vitality, challenge beyond the spirit of the brand; to show the trend of the streets, highlighting the young, cool brand personality , Qingli build the trend of China's sports life industry brand.

Second, comprehensive analysis

Third, the development of internal:

(1), the spirit of enterprise

Del Hui-Footwear Co., Ltd. uphold the "quality of survival, the credibility of development" business ideas, the implementation of brand strategy. Del Hui people soberly aware that only build first-class brand, first-class corporate culture, is the magic weapon of the modern enterprise. The company has always been adhering to the people-oriented, and create a family atmosphere, to build a warm home management philosophy, in the company to create a relaxed, friendly and honest human environment, creating a humanistic concern, mutual trust between employees, between upper and lower barrier-free communication, leading cadres Mutual exchange of views of the harmonious atmosphere, in order to promote the harmonious development of modern enterprise family culture to build a platform. The company has nearly 10,000 square meters of cultural venues, including medical rooms, libraries, table tennis room, basketball courts and other places, to facilitate staff to carry out amateur sports activities, and the purchase of table tennis, color TV sound, VCD and other equipment,Activities of the normal development to provide a guarantee; investment of several hundred thousand yuan on the staff canteen conducted a comprehensive renovation and transformation. Each year with "51", "11"

And other holidays, organized by the staff basketball, table tennis, poker games, chess games　And other activities, greatly enriched the amateur cultural life of company also pay attention to labor protection, caring for the health of employees and so on. Company employees also reflected in the care of the conscious attention to meet the psychological and spiritual needs of employees. The company regularly selected a number of outstanding awards in recognition of employees, loyal employees, advanced technical staff and other activities, greatly stimulated the staff love the enterprise, love the work of enthusiasm and promote the harmonious development of enterprises, and have been higher authorities as advanced grass-roots level Trade unions, workers advanced enterprises, advanced grass-roots party organizations such as a number of honorary titles.

After more than 20 years of Del Hui people's efforts, the company in 1999 was "well-known trademarks in Quanzhou City," the title in 20xx was named Fujian famous brand and brand-name products in Fujian in early 20xx, and in 20xx and 20xx for two consecutive years Was awarded as "Double Excellence Enterprise Award" by China Association of Enterprises with Foreign Investment. In 20xx, it was appraised as the "National Exemption Product Quality" by China Quality Inspection and Quarantine Administration. In 20xx, it was awarded "China Famous Trademark" and "China Famous Brand Product "of the honorary title.

(2), e-commerce In 20xx, the company identified the development of e-commerce channel development strategy. After a period of careful preparation, the company decided to officially landed e-commerce in 20xx.1.8 to Del Hui Taobao official flagship store as a breakthrough, started Dell e-commerce first battle. The market speaks on the ork is a brand to the rapid development of the guarantee. Del Hui's market correction is from 20xx, gradually from the wholesale market to the retail market, is the brand building needs, but also the brand to mature an important step in the overall layout of the head office, the number of retail outlets is our 20xx Year in the network construction of the rigid targets in various provinces and cities nationwide, in line with the principle of point to point in a very short period of time, 3500 retail outlets to build up, in this process, we almost did not take any detours.

(3), sales channels

Integrated sporting goods enterprises, is committed to sports shoes and accessories and research and development, production and marketing, is committed to providing Chinese consumers with fashion sports life equipment, and establish a comprehensive quality management, scientific brand marketing, mature sales network and efficient After - sales service system. Sales network, is an important factor in the development of the brand. Del Hui in the next year or two, while ensuring the basic security of the network, it will strive to establish an orderly operation, point and surface layout of the appropriate network system.

(4) the attitude of stability and progress

Into 20xx, Del-Hui companies stressed the importance of ensuring the number of retail networks at the same time, vigorously strengthen the quality of the retail network, store image as an important symbol of high-quality retail network. Del Hui in a very short period of time, introduced the image of Del-mei store standards, with this specification, so that dealers have a basis around, Sichuan, Nanchang, Quanzhou, Changchun flagship stores have been established, Del Hui's image has been obvious . With the growing maturity of the brand, Del benefits on the brand image of a more in-depth understanding of the surface of the vigorous, it is better to do some practical things down. In fact, to win the maximum profit, is the most convincing image, unrealistic to establish the image of the store over the standard, and finally make ends meet, difficult to support, hastily withdraw troops, this is a blow to the confidence of dealers, The impact of the brand will be very profound. Therefore, Del Hui company stressed that where to build shops, build a large number of stores, input-output ratio is much ... These problems should have a scientific and objective demonstration process, not hastily launched.

(5), enterprise competitiveness

As the special development of Jinjiang, most of the lack of corporate management personnel, the original management tools, management concepts backward, management has become the "bottleneck" of enterprise development. Into the brand competition is an important stage, many companies recognize that the management level will be involved in the competition and win the competition is a crucial factor. Mature enterprises need to have a reasonable core of the spirit. Management is an important condition for the formation of the spirit of enterprise. As a sporting goods company, with the spirit of sporting spirit of the corporate philosophy, corporate culture even more indispensable. For Del Hui, we can learn from the example of their ten years, or even decades of exploratory business practice for us to explore a successful management experience. Quality management, talent management, production management, customer management, financial management, logistics management, information management, etc. must be coordinated development, not neglected. Comprehensive strength is our guarantee for sustainable development.

Fourth, external factors

(1) celebrity endorsement

Delve Chinese famous brand ------ by the superstar "Jay Chou" image endorsement; full three-dimensional advertising investment, advertising including CCTV, local television, entertainment, sports and so on. Del Hui and Jay Chou and other stars through a number of entertainment programs and closely linked to social hot events in the movement elements on the basis of adding fashion, entertainment, leisure and other trend elements, the formation of the most differentiated product positioning, segment competitors, from the same Quality competition come to the fore.

(2) China National Mountaineering Team official strategic partner (3) reshape the brand and the Olympic business opportunities

After the Spring Festival in 20xx, the Chinese veteran class sports brand Del Hui LOGO, advertising language, brand English name and so quietly changed. These are just a prelude to Dell's brand promotion strategy. This year, Del Hui will set off a continuous three-year brand to enhance the storm, and all this goal, will point to the 20xx Beijing Olympic Games to bring sports opportunities.

In the process of brand strategy promotion for Del Hui, we found that shaping a strong brand to promote the development of enterprises to avoid price war and improve the premium, is the inevitable choice of sports shoes enterprises.

Heavy advertising packaging, light brand overall strategy has been a major weakness of Chinese enterprises. As a veteran of the Chinese sports brand, Del Hui did not indulge in recent years to achieve results, recognizing the current crisis situation. From 20xx onwards, according to the new brand strategy planning, Del Hui from the brand, marketing, human resources, terminal market, graphic design, space design, production management and other seven aspects of integration, and around the brand awareness, image and other eight aspects Promotion.

One of the most intuitive performance is, Del Hui's advertising content has changed: the original English name for the branding of the alphabet "DEERHUI" into "DEER-WAY", advertising language "my personality" also replaced the "ON THE

WAY. LOGO English culture, will be the development trend of local brands and trends, the new English name is also more international, fashion sense, trust and sense of quality, is conducive to improving the brand's premium capabilities. Further reflect the brand positioning and core values, is conducive to the continuous improvement of brand image.

This year, Del Hui plans to add more than 700 stores, will use all the new decoration style. According to industry practice, a brand every two to three years, will store the store to upgrade the style, or even a face-lift. From the beginning of this year, Del Hui plans to use 3 years, the 2,000 stores across the country to gradually replace the new look.

(4), according to the flavor of the times, in the development of change

Speaking of why such a huge investment in human and material resources, the implementation of such a huge brand promotion strategy, Del Hui brand spokesman explained that the international sports brand, always according to different times breath, and constantly on the original meaning of the brand new upgrade and interpretation . In fact, with the arrival of the 20xx Beijing Olympics, the entire industry in the past two years in the rapid development of adjustment, the international brand from the raging, the domestic brands are constantly progress and enhance. If you do not grasp this opportunity, with the Olympic sports craze fade, this golden opportunity will be difficult to have. From the wholesale market fade out, is a painful choice, which means that part of the vested interest to give up, wholesale is a double-edged sword, simple process, you can put profits into the bag, and brand value in the process Serious damage, because the laissez-faire of the terminal, wholesale sales of a serious shackles of brand consolidation and expansion. Del Hui company to take the principle of walking on two legs, the use of geographical advantage in wholesale, while efforts to develop stores, shopping malls into the counter, to June 20xx statistics, Dell retail network has covered 85% of the local area. The formation of the retail network for Dell's brand promotion to create the basic conditions.

V. Summary

A hard work, a harvest. Del Hui to a placid calm and steady, quietly tapping the potential in the sneakers market, and has made gratifying achievements. Del Hui has access to the best image of Chinese enterprises AAA level, China International Leisure Products and Technology Exhibition Gold Award. 95 years was named hundreds of millions of people's favorite products - footwear Gold Award. 99 years, "China Quality Miles," the quality of fixed-line activities of the unit, in 20xx was named the famous brand in Fujian Province, access to Changsha Sports Expo business, showing two gold medals. In the future development of the new milestone, Del Hui Group will work together to continuously improve the internal management and brand management mechanism. As always, adhere to the brand development of the Road, in order to continuously accelerate and expand the implementation of Dell brand strategy, and strive to open up and innovation.

聯想英文廣告語 篇6

"Attend important occasions I wear it." Dai Bo clothing

Blue bird style, blue bird style! Bluebird brand clothing

Japanese kimono full of national characteristics

Simple and simple and casual casual clothing

New out of fabric, free to wash without deformation

Dual-use clothing, Spring and Autumn Safe

Sewing fine, the election of materials superior

Most of those models in the ad stand? Levi "sAction Slacks trousers

Only the wife knows the difference between Hanes and her underwear

Soft cotton underwear ---- of course, comfortable choice. San foriced cotton garments

The next five - color cotton, let it always bright

Elegant color, full of charm

Profit Xifu ------ to "hat" from people. Ying Xi Fu hat

Suitable for the public, cheap and good

Rich and flexible, fat and thin Safe

Simple and plain, sports clothing

Tigers, despite the leopard hole, for the independence of gold sheep pretty!Gold sheep licensing clothing

聯想英文廣告語 篇7

1. Words

大專： college graduate 職責：responsibility

本科： post-graduate 條件：qualification

研究生：after-graduate 熟練掌握：skilful in-------

文憑：diploma

擅長於：be good at-------------/ do well in------------

學士學位： Bachelor’s Degree

有*年的工作經驗：* years work experience as-----

文學學士：B.A 有意者：anyone who interested in

理學學士：B.S個人簡歷：resume

ences Structure Step 3 Samples(model test 3)

Advanced Office Staff Wanted

Qualifications:

-College graduate and at least Band 4 in English;

-Good command in writing, management and social communication.

- Skillful in applying modern office software;

-3 years or more working experience is preferable

Qualified applicants will have interviews. If interested, please send a detailed resume in both English

and Chinese, a photo and a copy of diploma to our company via email.

Address: No.11 Yuangquan Road, Science Developing Zone, Tianjing

Zip Code: 342600

Tel :( 022)5233472

Fax:

Job Vacancy

We are Chinese International Trading Company based in Beijing. Now we have a vacancy to

fill for a secretary to work in our Agency in Changsha. You will need to be quick, accurate and

clean in the way you work. We expect you major in Chinese or English and have at least 3 years

experience. Your working time is often 8:30-11:30 a.m. and 2:00-5:00 p.m. from Monday to

Saturday. If you think you are what we are looking for, call Miss Liu on Tuesday morning on

4566778.

陶氏(Dow)化學公司是全球第五大化學公司，年銷售量達200億美元。陶氏生產化工產品、

塑料和農用產品，併為164個國家的客户提供服務。陶氏在世界各地擁有員工43,000人。

現誠聘祕書1人。

工作職責：準備月報及有關文件日常祕書工作

條件：英語或祕書專業學士學位至少兩年祕書工作經驗熟練掌握英語(寫和説)以及計算機技能

Words for reference:

聘請：seek for 職責responsibilities 有關的related 日常的routine 學士學位Bachelor’s degree 資歷(條件)qualification

A Job Vacancy

Dow Chemical Company is the fifth biggest chemical company of the world. Dow has the annual sales of $20 billion and more than 43,000 employees in the world. The company produces chemical products, plastics and products for agriculture. And it provides service for customers from 164 countries. Now the company is seeking for a secretary. Your responsibilities are to prepare monthly reports and related documents and to manage some routine secretary work. You will need to get Bachelor’s degree of English or Secretary major with at least two years’ experience of secretary. You should be good at English speaking, writing and computer operating. If you are interested in the job, Please send your resume to our company.

聯想英文廣告語 篇8

一、英文招聘廣告的組成

英文招聘廣告通常有如下此內容組成：

1、招聘單位的名稱(The Name of the Recruiting Unit)

一般單獨擺在第一行，排版時用粗體字， 以標題的形式出現。如：

Avon(Shanghai)Company Limited 上海雅芳有限公司

Amway (China) Daily Necessities Company Limited 美國安利(中國)日用品有限公司

2、招聘單位的標誌(The logotype of the Recruiting Unit)

一般放在招聘廣告標題的前邊，但有時也可放在標題的後邊。這是因為企業在招聘人才的同時，還要在讀者心目中樹立起該企業的形象。

3、招聘單位的簡介(The Brief Introduction to the Recruiting Unit)

對企業進行廣告宣傳，以便讓求職者對企業有一個基本的瞭解。如：

Krupp, one of the top ranking German Industrial groups active in Mechanical Engineering, Plant making, Automotive, Fabrication, Steel and Trading, is now widening its business in the People's Republic of China.

克路普是德國名列前茅的工業集團公司之一，從事機械工程，設備製造，裝備，鋼鐵生產及貿易等業務，現正在擴大本公司在中華人民共和國的業務。

4、招聘的職位(The Job Titles Being Offered)

註明具體的空缺職位，是任何招聘廣告必不可少的內容。 如果一則廣告只有一兩項孔雀職位，那麼招聘的職位就往往用來做招聘廣告的標題。 例如：

VACANCY FOR OPERATORS OF NC MACHINE TOOLS

數控機牀操作員空缺

Job Opportunities: Typist & Office Clerk

就業機會：打字員和辦公室職員

5、工作的職責(The Job Responsibilities)

工作的職責是具體説明空缺應擔任的主要任務，以便讓求職者明瞭自己是否有能力勝任這些工作。例如：

Responsibilities(工作的職責)

1)Locating and Appointing high caliber staff(尋找並聘用能力強的職員) 2)Terms and Conditions of employment(制定聘用條件)

3)Career Planning(制定工作計劃)

4)Training(培訓員工)

6、應聘的資格(The Qualification for Application)

應聘的資格，即應聘的要求，也就是對應聘者在性別、年齡、學歷、經驗、特殊才能、個性、居住地等方面提出的具體要求。英語常用Qualification，Requirements,等詞語來表達。 例如：

Qualification(應聘要求)：

1) Experience working with foreign companies(由在國外公司工作的經歷)

2) Proficient in English and Mandarin(能熟練運用英語和普通話)

3) Good at developing new business relationships(善於發展新的業務關係)

4) Personal confidence and aggressiveness a must(必須有信心和進取心)

5) Traveling within China a must(必須在國內出差)

6) Mature, dynamic, honest(思想成熟，精明能幹，為人誠實)

7、提供的待遇(The Remuneration Being Offered)

在國內報刊上刊登的英語招聘廣告，對待遇問題一般都提得比較籠統。例如：

We offer an attractive salary package, fringe benefits and opportunities for career development.

我們提供優厚的工資、福利和良好的職業發展的機會。

All positions offer highly competitive salaries, medical benefits and bonus. And of course, excellent training and career prospects.

所有職位都將獲得頗具競爭力的工資、醫療福利和年度獎金，當然，還有良好的培訓和職業前景。

8、應聘的方法(The Ways of Application)

目前，國內的英語招聘廣告絕大多數採用郵寄信件的方法應聘。因此，要求應聘者郵寄個人簡歷、自傳、畢業證書和學位證書及身份證複印件、照片等資料，並告知郵寄地址及收件人。如：

Successful applicants will be required to register through FESCO. Resumes together with a recent photograph and a contact telephone number should be sent to:

Office manager

Rolls-Royce International Limited-China

Room 14-05

International Building

19 Jianguo Men Wai Main Street

Beijing 100004

應聘成功者必須在外國企業服務公司進行登記。個人簡歷同近照一張及聯繫電話須寄往：100004 北京建國門外大街19號國際大廈14-05房 勞斯萊斯國際有限公司(中國)公司經理收

二、英文招聘廣告的語言特點

1、創作新穎標題(Creating Some Novel Headings)

為了吸引讀者的注意，獲得最佳的廣告效果，廣告撰稿人經常會別出心裁地遣詞造句，創造出新穎的標題。 如：

Hero Meets Hero(英雄識英雄)

It Is You Who Make Everything Possible(創造一切全靠你自己)

Are You Ready to Accept Challenges from a Transnational Enterprise?

(您願意接受跨國企業的挑戰嗎?)

2、多用省略句(Employing Many Elliptic Sentences)

為了在有限的空間、時間、地點費用內船舶足夠的信息以達到最佳廣告效果，英文招聘廣告大量使用省略句。例如：

Hard work and honesty a must. 工作勤奮和為人誠實是必備條件。(主語之後省略了is) Read and Write English. 會讀和寫英語(省略了情態動詞can)

Qualifications needed: 所需資格：(省略了從句which are)

3、利用各種短句( Utilizing Various Kinds of Phrases)

一般用於説明工作職責和應聘資格(要求)兩項內容中。 如：

Good communication skills(良好的交際技能)

Ability to work in a team under pressure(能夠在集體中承受壓力進行工作)

4、常用祈使句(Using Imperative Sentences Frequently)

一般用來説明應聘方法。表示禮貌，使讀者感到親切，開頭都用個“請”字。如： Please apply in your own handwriting with full English resume and resent photo to: 請親自謄寫詳細的英文簡歷並附上近照寄：

Please highlight the position you apply for at the bottom of the envelope.

請在信封下方註明你所應聘的職位。

Please call 0510-5807123-3629 for interviewing.

請致電0510-5807123-3629 商定面試事宜。

5、採用縮略詞(Making Use of Abbreviations)

為了節省廣告撰稿人的狀告時間與讀者的閲讀時間，以及節省廣告的篇幅和廣告的費用，英語廣告中能用縮略的詞語都儘可能縮略。如：

Dept=Department 部門 CV=Curriculum Vitae 個人簡歷

JV=joint venture 合資 G.M.=General Manager 總經理

ad=advertisement 廣告 add=address 地址

att=attention 收信人 corp. Ltd.=corporation limited 有限公司

ID=identification 身份證

三、英文招聘廣告常用的資格要求

1、個人素質(personal Qualities)

A person with ability plus flexibility should apply.要有能力及適應力強的人。

A stable personality and high sense of responsibility are desirable. 須個性穩重，具有高度責任感。

Enthusiasm organised working habits more important than experience. 有工作熱情和有條不紊的辦事習慣，經驗不拘。

Being active, creative and innovative is a plus. 思想活躍，有首創和革新精神尤佳。

The main qualities required are preparedness to work hard, ability to learn, ambition and good health. 主要必備素質是吃苦耐勞精神好、愛學習、事業心強和身體棒。

2、語言能力(Language Proficiency)

Ability to communicate in English desirable.許會用英語進行溝通。

An excellent understanding of English would be mandatory. 具備出色的英文理解能力。 Working command of spoken & written English is preferable. 有英文説、寫應用能能力者優先考慮。

Able to speak Mandrin and the Guangtong dialect. 會説普通話和粵語。

3、電腦知識(Computer Literacy)

Computer operating skill is advantageous. 有電腦操作技術者尤佳。

Good at computer operation of windows. 須精通使用Windows進行電腦操作。

Be familiar with CAD/CAM preferable. 熟悉CAD/CAM者優先考慮。

4、工作經驗(Occupational Experience)

Working experience in foreign company is preferable. 又在外資公司工作的經驗者優先。 At least 2 years in operating NC machine tools. 至少有2年操作數控機牀的經驗。 Familiar with international trade issues will be an added advantage.

熟悉國際貿易問題者尤佳。

5、其他要求( Miscellaneous Requirements)

Not more than 30 years.年齡不超過30歲。

Male / Female. 性別不限(男女均可)

聯想英文廣告語 篇9

ANTA will never stop Keep Moving ...

Background music:

We are the champions This is a very inspirational song "We are the champion", and the screen content is very appropriate, Anta never stop, everyone is the champion, as long as you never stop working hard.

Description:

Anta in the second half of 20xx launched its new ad - We are the champions. Accompanied by the "Anta, Keep moving never stop," the atmosphere and inspirational advertising language. The advertisement screen is composed of one athlete's sweaty but sadly fragmented, supplemented by a highly motivating copy of "Let the Scar be Your Medal," emphasizing "Let the world's injustice bow in front of you!" Inspiring people to rise up with Fight their own fate, telling young people to face life tive to the simple product introduction of the ad, it is undoubtedly unique. I believe that as long as people see this slogan, will feel the power forward! Keep moving never stop ... ...

"" Let the heart be your declaration, so that the scars become your medal, let the world unfair in front of you bow "" "Farmhouse in the unknown table tennis players, no one cheer on the country road running teenager, fence In the hard training practicing basketball player, scarred extreme sports enthusiasts, repeated failure of the weightlifting girl, accompanied by the queen of the band "We are the champion" rhythmic music, Anta in September 20xx launched a new commercials, which is A picture of a strange but sincere face. Advertising ideas:

Advertising is ANTA products, but it does not directly describe the quality of the product, but an indirect expression, the athlete's strong will, unyielding spirit given to the product, so that the product has a human vitality.

Advertising is a little story about, high-pitched music, hard training, coupled with incomparably passionate text, "Let the scars become your medal," but we never stop, the perfect combination of music and picture, People touched endlessly, and establish the vitality of Anta will never stop the brand image.

Advertising appeals

Advertising appeals: young and lively, full of vitality, the pursuit of individuality. Thus, Anta will be its user base fixed in 14 years old to 26 years old between young consumers. Like adventure, the pursuit of challenges, unique personality, ahead of consumption, large number of groups, is the overall characteristics of these young consumers.

Ways of appeal:

Anta never stop advertising design in the emotional appeal, through the manufacture of mood to prompt advertising theme, to pull people's heartstrings, and make people memorable, the feelings of the Department of Huai. Therefore, the mood, although based on the ordinary but can play an unusual connotation, which belongs to a visual starting point, but far beyond the picture point of view, it creates a rendering of the atmosphere and mood to people a word A sense of endless aftertaste. In the design of advertising, the aesthetic will be integrated into the creative surface, cleverly "emotional input", through the use of a variety of lyrical techniques, the introduction of consumers, "emotion, blend of things, I blend, , The natural will make the consumer emotional resonance.

Anta never stop the emotional appeal of advertising the target audience is the consumer, and today's consumers are no longer purely the pursuit of material satisfaction, they not only require ads to inform them of the product information, and information on goods and artistic entertainment, To meet their psychological aesthetic needs, therefore, has a strong artistic and expressive emotional appeal advertising is always easy to attract the attention of consumers and interest, play a guiding role in consumption.

Ad appeal subject:

Focus on publicity product image, Anta this brand is through the efforts to be successful. "Peace of mind entrepreneurship, practical life, a hundred years brand" business philosophy

Overview

Anta is China's domestic sporting goods in the king! All along, Anta to the price for mass consumption, excellent design by the people's favorite! The pursuit of dynamic, the pursuit of excellence, the pursuit of beauty, which is ANTA to pass the information! It is the pursuit of sports spirit, but also for people to praise the other side!

聯想英文廣告語 篇10

一、英文招聘廣告的組成

英文招聘廣告通常有如下此內容組成：

1、招聘單位的名稱(The Name of the Recruiting Unit)

一般單獨擺在第一行，排版時用粗體字， 以標題的形式出現。如：

Avon(Shanghai)Company Limited 上海雅芳有限公司

Amway (China) Daily Necessities Company Limited 美國安利(中國)日用品有限公司

2、招聘單位的標誌(The logotype of the Recruiting Unit)

一般放在招聘廣告標題的前邊，但有時也可放在標題的後邊。這是因為企業在招聘人才的同時，還要在讀者心目中樹立起該企業的形象。

3、招聘單位的簡介(The Brief Introduction to the Recruiting Unit)

對企業進行廣告宣傳，以便讓求職者對企業有一個基本的瞭解。如：

Krupp, one of the top ranking German Industrial groups active in Mechanical Engineering, Plant making, Automotive, Fabrication, Steel and Trading, is now widening its business in the People's Republic of China.

克路普是德國名列前茅的工業集團公司之一，從事機械工程，設備製造，裝備，鋼鐵生產及貿易等業務，現正在擴大本公司在中華人民共和國的業務。

4、招聘的職位(The Job Titles Being Offered)

註明具體的空缺職位，是任何招聘廣告必不可少的內容。 如果一則廣告只有一兩項孔雀職位，那麼招聘的職位就往往用來做招聘廣告的標題。 例如：

VACANCY FOR OPERATORS OF NC MACHINE TOOLS

數控機牀操作員空缺

Job Opportunities: Typist & Office Clerk

就業機會：打字員和辦公室職員

5、工作的職責(The Job Responsibilities)

工作的職責是具體説明空缺應擔任的主要任務，以便讓求職者明瞭自己是否有能力勝任這些工作。例如：

Responsibilities(工作的職責)

1)Locating and Appointing high caliber staff(尋找並聘用能力強的職員) 2)Terms and Conditions of employment(制定聘用條件)

3)Career Planning(制定工作計劃)

4)Training(培訓員工)

6、應聘的資格(The Qualification for Application)

應聘的資格，即應聘的要求，也就是對應聘者在性別、年齡、學歷、經驗、特殊才能、個性、居住地等方面提出的具體要求。英語常用Qualification，Requirements,等詞語來表達。 例如：

Qualification(應聘要求)：

1) Experience working with foreign companies(由在國外公司工作的經歷)

2) Proficient in English and Mandarin(能熟練運用英語和普通話)

3) Good at developing new business relationships(善於發展新的業務關係)

4) Personal confidence and aggressiveness a must(必須有信心和進取心)

5) Traveling within China a must(必須在國內出差)

6) Mature, dynamic, honest(思想成熟，精明能幹，為人誠實)

7、提供的待遇(The Remuneration Being Offered)

在國內報刊上刊登的英語招聘廣告，對待遇問題一般都提得比較籠統。例如：

We offer an attractive salary package, fringe benefits and opportunities for career development.

我們提供優厚的工資、福利和良好的職業發展的機會。

All positions offer highly competitive salaries, medical benefits and bonus. And of course, excellent training and career prospects.

所有職位都將獲得頗具競爭力的工資、醫療福利和年度獎金，當然，還有良好的培訓和職業前景。

8、應聘的方法(The Ways of Application)

目前，國內的英語招聘廣告絕大多數採用郵寄信件的方法應聘。因此，要求應聘者郵寄個人簡歷、自傳、畢業證書和學位證書及身份證複印件、照片等資料，並告知郵寄地址及收件人。如：

Successful applicants will be required to register through FESCO. Resumes together with a recent photograph and a contact telephone number should be sent to:

Office manager

Rolls-Royce International Limited-China

Room 14-05

International Building

19 Jianguo Men Wai Main Street

Beijing 100004

應聘成功者必須在外國企業服務公司進行登記。個人簡歷同近照一張及聯繫電話須寄往：100004 北京建國門外大街19號國際大廈14-05房 勞斯萊斯國際有限公司(中國)公司經理收

二、英文招聘廣告的語言特點

1、創作新穎標題(Creating Some Novel Headings)

為了吸引讀者的注意，獲得最佳的廣告效果，廣告撰稿人經常會別出心裁地遣詞造句，創造出新穎的標題。 如：

Hero Meets Hero(英雄識英雄)

It Is You Who Make Everything Possible(創造一切全靠你自己)

Are You Ready to Accept Challenges from a Transnational Enterprise?

(您願意接受跨國企業的挑戰嗎?)

2、多用省略句(Employing Many Elliptic Sentences)

為了在有限的空間、時間、地點費用內船舶足夠的信息以達到最佳廣告效果，英文招聘廣告大量使用省略句。例如：

Hard work and honesty a must. 工作勤奮和為人誠實是必備條件。(主語之後省略了is) Read and Write English. 會讀和寫英語(省略了情態動詞can)

Qualifications needed: 所需資格：(省略了從句which are)

3、利用各種短句( Utilizing Various Kinds of Phrases)

一般用於説明工作職責和應聘資格(要求)兩項內容中。 如：

Good communication skills(良好的交際技能)

Ability to work in a team under pressure(能夠在集體中承受壓力進行工作)

4、常用祈使句(Using Imperative Sentences Frequently)

一般用來説明應聘方法。表示禮貌，使讀者感到親切，開頭都用個“請”字。如： Please apply in your own handwriting with full English resume and resent photo to: 請親自謄寫詳細的英文簡歷並附上近照寄：

Please highlight the position you apply for at the bottom of the envelope.

請在信封下方註明你所應聘的職位。

Please call 0510-5807123-3629 for interviewing.

請致電0510-5807123-3629 商定面試事宜。

5、採用縮略詞(Making Use of Abbreviations)

為了節省廣告撰稿人的狀告時間與讀者的閲讀時間，以及節省廣告的篇幅和廣告的費用，英語廣告中能用縮略的詞語都儘可能縮略。如：

Dept=Department 部門 CV=Curriculum Vitae 個人簡歷

JV=joint venture 合資 G.M.=General Manager 總經理

ad=advertisement 廣告 add=address 地址

att=attention 收信人 corp. Ltd.=corporation limited 有限公司

ID=identification 身份證

三、英文招聘廣告常用的資格要求

1、個人素質(personal Qualities)

A person with ability plus flexibility should apply.要有能力及適應力強的人。

A stable personality and high sense of responsibility are desirable. 須個性穩重，具有高度責任感。

Enthusiasm organised working habits more important than experience. 有工作熱情和有條不紊的辦事習慣，經驗不拘。

Being active, creative and innovative is a plus. 思想活躍，有首創和革新精神尤佳。

The main qualities required are preparedness to work hard, ability to learn, ambition and good health. 主要必備素質是吃苦耐勞精神好、愛學習、事業心強和身體棒。

2、語言能力(Language Proficiency)

Ability to communicate in English desirable.許會用英語進行溝通。

An excellent understanding of English would be mandatory. 具備出色的英文理解能力。 Working command of spoken & written English is preferable. 有英文説、寫應用能能力者優先考慮。

Able to speak Mandrin and the Guangtong dialect. 會説普通話和粵語。

3、電腦知識(Computer Literacy)

Computer operating skill is advantageous. 有電腦操作技術者尤佳。

Good at computer operation of windows. 須精通使用Windows進行電腦操作。

Be familiar with CAD/CAM preferable. 熟悉CAD/CAM者優先考慮。

4、工作經驗(Occupational Experience)

Working experience in foreign company is preferable. 又在外資公司工作的經驗者優先。 At least 2 years in operating NC machine tools. 至少有2年操作數控機牀的經驗。 Familiar with international trade issues will be an added advantage.

熟悉國際貿易問題者尤佳。

5、其他要求( Miscellaneous Requirements)

Not more than 30 years.年齡不超過30歲。

Male / Female. 性別不限(男女均可)

聯想英文廣告語 篇11

LEDLENSER lamp, life, eye-dotting.

Description:

The final touch of life: the finishing touch in the home environment. Elegant and elegant, without a trace of vulgar contrived, graceful, with the sense of the times, just right to meet the needs of the fashion home. . Easy to understand, catchy.

Point: that can have a multi-energy systems, will not give you the trouble of power outages.

Eye: meaning LEDLENSE has a human kind of soul, soft design, both to ensure that you comfortable in its light range of reading and writing, without disturbing others rest, take care of your family.

Large flow, covering a wide range of transport time is long. So the taxi as the carrier of advertising will weave out the city's largest outdoor rtising media bright and eye-catching shape, a good communication effect, not only allows enterprises, products in the market long-term maintenance of brand image and enhance visibility, and can cooperate with strategic promotions or seasonal product promotion activities, so as to achieve rapid customer brand image, Affecting consumer purchasing decisions. The formation of non-stop information tips advertising purposes.

1, the new media

New media, new ideas, new attraction, new attention, advertising in the new media will often play an unexpected effect, if combined with newspapers, television, outdoor and other media to "speculation" will bring more News effect.

2, flexible mobility

According to the survey data show: bus body 38%, 23% waiting room, subway light rail 11%, 14% outdoor, 9%

Page 2 of 3

From this, the bus body is the most able to grasp the eye, then, we analyze the bus body, it is easy to see that its main advantage is the "mobility", taxi LED media is all outdoor unparalleled a strong liquidity Media, it is not subject to line restrictions, no geographical restrictions, streets, everywhere.

3, strong visual impact

Forced to watch the crowd, because he is mobile, content-rich, because the taxi LED media to seize the people have this feature of curiosity.

4, thousands of cost-effective low cost

According to quark market research company data show that: the mainstream media in the country, the highest cost of thousands of people magazine is 20.8 yuan, followed by television advertising 20.64 yuan, newspaper advertising 10.28 yuan, 4.43 yuan radio ads, 1.19 yuan body advertising taxi LED advertising Less than 1 yuan. Taxi LED advertising can be described as a truly "one point investment, the percentage of revenue"

5, quick response

Taxi LED advertising, advertising can be replaced within a day, one day can spread throughout the urban areas, spread like a plague, the reaction is like a nuclear explosion.

聯想英文廣告語 篇12

Anta (China) Co., Ltd. Was founded in 1991, the Hong Kong International Investment Limited, the Anta (Fujian) Footwear Company Limited, Beijing Anta Oriental Sporting Goods Co., Ltd. More than 10 years, Anta companies adhering to the "peace of mind entrepreneurship, practical life, a hundred years brand" business philosophy, through unremitting efforts, has developed into the largest production and marketing-oriented integrated sporting goods enterprises. Anta logo: Chi:

The entire symbol for the letter "A" font body, by four different radius of the intersection of circular arc and sound into. The overall composition is simple and generous, dynamic. Graphic bright red color represents the vitality of ANTA and enterprising spirit. "Anta" is the Chinese "Anta" in English, in Greek means "the mother of the earth." But also reflects the ANTA people continue to innovate, dare to struggle and challenge the spirit of self-expression of the ANTA enterprises are determined to do the national "Anta", a century of "Anta" and the world's "Anta."

Product Description:

Anta is to promote individuality, advocacy through sports show themselves, so ANTA brand is the core of modern sports spirit. Anta and Nike is not the same path, Nike pursuit of sports, sports and sports to a certain type of items appear, and more Anta is a sports leisure image. Anta do not want to do the Chinese Nike, but to do the Chinese Anta, Anta world. Is to establish their own distinct personality, become "China and the world like the Anta". Product Positioning:

16- to 28-year-old crowd,

Belonging to high-end products

Sports products ad appreciation:

Case Background

Anta is mainly engaged in the design, development, manufacture and marketing of ANTA brand sports shoes, clothing and accessories, is the leading sports brand, since 20xx, ANTA has 6 years to become China's sports shoes market share of the first brand.

Brand official website carrying ANTA dealers, media, investors, consumers and other multiple communication responsibilities of the audience, in the creative design, we strive to style in simple, atmosphere, in the transfer on the fashion, innovation; strive to shape the ANTA brand international imageAnd fashion characteristics. The site to "Keep Moving" never stop "as the creative concept, the main KV loop structure of a" more than "the brand world, not only convey the brand spirit of Anta, but also reflects the brand vitality of Anta, with various target audiences Communication to achieve a good impression.

聯想英文廣告語 篇13

a sport winning sport

Win to want

With sports labeled

Also played tricks

Play with fun sports

More play out of the heartbeat

With the movement, or to the opponent point of color, or to return some of his teammates

Even if they say you can not prove with the movement

Because of the movement, will not look down on who uses exercise

Get rid of boredom

Cross friends

Traveled the world

See the hearts of God

To create their own miracle

With exercise

No matter why

Because of sports, do not care about reason

聯想英文廣告語 篇14

The Oriental scientific instrument import and export group co., LTD is a large holdings of the Chinese academy of sciences professional foreign trade group co., LTD., founded in October 22, 1983. Company scale has amounted to hundreds of millions of dollars in the current year and for many years is listed as one of the largest 500 import and export enterprises in China.

Now we welcome chemical instruments a salesman. Your responsibilities are in charge of regional market development and sales, familiar with uv, HPLC, GC, LC/MS, GC/MS and other biological scientific instruments. You will need to have at least a bachelor's degree in chemistry, biology, food, environmental protection, medicine and other relevant

professional and work background is preferred. You should have good interpersonal communication and language expression ability, good

English reading and writing ability and skilled computer operation ability. If you are interested in the job, Please send your resume to our company.

聯想英文廣告語 篇15

BMW car slogan - even if you split it in pieces, it is still a beauty. Driving pleasure, innovation limit.

BMW 7 series of automotive advertising language --- life art only you respect the Mercedes - Benz car advertising language --- leading the times, control the future.

Audi car advertising language --- break through science and technology, inspire the future

Cadillac car slogan --- the strength, speed and luxury blend

Franklin car slogan --- a car will never give you trouble

Volkswagen advertising slogan --- out of car love car value model

Volvo (car) language --- caring life, enjoy life () Ford Motor ad language --- your world, from unbounded

Nissan car advertising language --- beyond the future

Bondiak car advertising language --- sitting inside is a good thing, was seen sitting in it is a pleasure. Chrysler - you do not buy a car to consider our Chrysler car that you suffer, not only you lose, we also suffer.

Philip special car advertising language --- create a new era of Fiat, reborn, menacing, super Leimax 1000. Hyundai Motor Advertising Language - Managing Modern Achievement

Skoda car slogan --- simple, smart;

Citroen car slogan --- want to be before you ... Article II: The most classic of the 100 car advertising language The most classic of the 100 automotive advertising language December 21, 20xx Friday 19:43

Roewe --- innovation plastic classic

FAW-Volkswagen Sagitar --- students for the strong

Brilliance Junjie --- all the way to me

Ford Focus --- live wonderful

Chery a5 --- Chery a5, reward "core" pleasing to the eye

Shanghai Volkswagen Passat Leadership --- Chi in control

FAW Mazda wagon --- a car, the definition of a life

BMW 5 Series Extended Edition --- there is capacity, is Yue

BMW 7 Series auto advertising language --- life art only you with respect

Mercedes-Benz advertising language --- leading the times, control the future

Audi car advertising language --- break through science and technology, inspire the future

Audi a4 car advertising language --- dynamic legend

Audi 100 car advertising language --- take the China Road, by FAW Audi

Cadillac car slogan --- the strength, speed and luxury blend

Franklin car ad language --- a car will never give you trouble VW car advertising language --- out of car love car value model

Volvo (car) advertising language --- caring life, enjoy life () Ford Motor ad language --- your world, from unbounded

Nissan car advertising language --- beyond the future

Bundyak car ad language --- sitting inside is a good thing, was seen sitting in it is a pleasure but its performance has been improved

聯想英文廣告語 篇16

Mita America life is more beautiful because of Mita

Tong a song to joy into the tens of thousands of households for you to rattan jie good life

US Di furniture to shape the first to the first

Fuya furniture for all the children

Peacock Wang furniture green furniture

healthy lifestyle

Xuan Hongfang classical and modern perfect combination

Mid-year red furniture stability is an art

Time to witness the truth

Megden furniture to create China's first furniture brand bright Golden Heron furniture elegant design

Outstanding quality

A furniture to send interpretation of the Spanish original modern furniture fashion Stylish sofa real sofa specialists

Ai Kejia because it is not the best, so more efforts to Albertan superb quality

Eternal choice

US Sida of the United States Sida attachment hundred

Hundreds of US-Sida attachment

Di Gaulle furniture, the perfect combination of high quality furniture Austrian god mattress fragrance world

Wen Xiang sleep

Bluebird furniture fly to the world's brand

Haijun interpretation of luxury fashion show

Rokuro furniture interpretation of lifestyle

Royal Palace furniture, luxurious and elegant highlight the fashion Kinmen and Matsu family triumph home extraordinary extraordinary home music mattress good dreams of life

Rongxing furniture adjacent to the trend

Fei Yao unlimited future

IOC perfect home everything from the beginning of the Olympic Games in Hong Kong Giant good furniture giant Jiajia private choice

Nanyang Dick quality testimony strength

Giant Star Mattress Healthy Sleep Expert

Fu Le mattress for you to shape the health of every day 天工 furniture furniture · excellence

Zhongnan furniture to give you a warm home

Yabao furniture good home better

Big class sofa diamonds quality leader style

Smith Barney furniture to do the rich and elegant furniture in the United States

聯想英文廣告語 篇17

英文租房廣告常用語解析英文租房廣告常用語解析租房是一件頭痛的事，尤其是現在房子難租。如果你想練習英文，不妨考慮租老外的房子。不光可以把選擇範圍擴大，還可以乘機瞭解東西方文化的差異。看西人報紙的租房廣告，新來的人往往被一大串縮寫搞得迷糊了。以下是一個簡單的例子，教你如何理解英文租房廣告。

FINCE-WARDEN, lrg 2br bsmt, new reno bright, lndry, eat-in kit, w-o balc, close to HSR/shops. No smoke/pets, +, 1st/last. 222-2222 - leave mess. FINCH-

WARDEN這間房是位於或鄰近Finch和Warden街交界處。lrg 2br bsmt lrg=large，

2br=two bedrooms，bsmt=It is in a basement (below ground).這是地庫的兩房套間。(注意，兩房是指兩個睡房，洗手間，廚房，廳肯定是有的，所以不寫出來) new reno bright reno=renovation，最近才裝修過，很光亮lndry, eat-in kit, w-o balc lndry=laundry，指有洗衣機乾衣機，eat-in kitchen指廚房大，可在廚房裏放飯桌吃飯。w-o balc=walk out to a balcony，指有扇門打開可通陽台。close to TTC/shops靠近公共交通，購物商場No smoke/pets不接受吸煙或養寵物的租客+租金為一個月，外加水電煤氣

1st/last首尾兩個月的租金必須先交作為定金222-2222 - leave mess打電話222-2222留言聯繫房東

聯想英文廣告語 篇18

重要的，不是這雙鞋

its not about the shoes

而是知道要往何處前進

its about knowing where you going卻沒忘記自己來自哪裏

not forgeting where you started而是擁有面對失敗的勇氣

its about having with courage to fail遭受打擊卻依然堅定

not breaking when you are broken發揮所有潛力

taking everything youve been given成就更出色的自己

and make something better

重要的，是榮耀來臨前的努力

its about work before glory以及內心深處的信念

in whats inside of you

無關個人是否相信

its doing what they say you can重要的，真的不是這雙鞋 its not about the shoes

而是穿上他之後的你

its about what you do in they勇敢做你自己

its about being who you are born to be

聯想英文廣告語 篇19

FINCE-WARDEN, lrg 2br bsmt, new reno bright, lndry, eat-in kit, w-o balc, close to HSR/shops. No smoke/pets, +, 1st/last. 222-2222 - leave mess. FINCH-

WARDEN這間房是位於或鄰近Finch和Warden街交界處。lrg 2br bsmt lrg=large，

2br=two bedrooms，bsmt=It is in a basement (below ground).這是地庫的兩房套間。(注意，兩房是指兩個睡房，洗手間，廚房，廳肯定是有的，所以不寫出來) new reno bright reno=renovation，最近才裝修過，很光亮lndry, eat-in kit, w-o balc lndry=laundry，指有洗衣機乾衣機，eat-in kitchen指廚房大，可在廚房裏放飯桌吃飯。w-o balc=walk out to a balcony，指有扇門打開可通陽台。close to TTC/shops靠近公共交通，購物商場No smoke/pets不接受吸煙或養寵物的租客+租金為一個月，外加水電煤氣

1st/last首尾兩個月的租金必須先交作為定金222-2222 - leave mess打電話222-2222留言聯繫房東

英語學習的誤區

我是一名英語教師，我喜歡教英語，因為這樣我可以有許多死心塌地的學生。現在我想把一些我認為英語學習中的常見誤區跟大家交流。

第一誤區就是把五種技能學習變成單一的看懂。大家知道我們習慣上把英語學習分解成五項技能，聽説讀寫譯。這樣分解是否科學，在此暫且不論，有不少學習者往往把是否看懂當成學習的標準。比如説，拿到一本口語教材，翻開幾頁一看，都看懂了，就認為太簡單了，對自己不合適。這裏的錯誤是把看懂代替了會説。看懂不等於會説。練習口語，內容不能難，目的是通過一些能看懂的內容來操練“上口”。也就是説，目的是讓學習者通過練習，自己能説出書中相關的內容。口語教材的優劣首先要看語言是否能學到，是否地道。

第二誤區是把知識當成技能。打個比方，假如你想學騎自行車。我給你一本題目叫“如何騎自行車”的書，把書從頭背到底，甚至倒背如流。這時你有了專家級的關於如何騎自行車的知識。但是你肯定不會騎。原因是騎自行車不是簡單的知識問題，它首先是一項技能。要學會一項技能，核心問題是練，光有書本知識是不行的。學外語當然比學騎自行車要複雜得多，但它首先也是一項技能，光看語法書，默背單詞是遠遠不夠的。必須練，要把知識變

成技能。知道不等於知道怎麼做，知道怎麼做不等於實際上會做。從知道怎麼做到實際會做中間有個反覆練習的環節，也就是苦功夫。學技能所遵循的原則是“做中得學”。

第三個誤區是速成心理。必須認識到，要想學好英語，非得下一番苦功不可。世界上沒有一個外國成年人不下苦功就能學好英語的。所謂的“速成”純屬無稽之談。學好英語沒有捷徑，只有方法的好壞。比如記英語單詞，低着頭拼着命地默寫，這就不是一個好辦法。好的方法是大聲地朗讀，反覆訓練發音器官和耳朵，把聲音銘刻在腦子裏。這樣既可以提高聽力，又可以改進口語發音，還記了單詞。默寫只是訓練了眼睛和手，可是它們不能替你聽和説。

第四個誤區是通過漢字記音。現在有人推廣通過漢字來記英語發音，如“古帝拜”記good-bye。甚至把這種做法作為成果出版請獎。這是極其錯誤的，後果也是極其嚴重的。大家千萬不要這麼做。錯誤的道理在本文有限的空間裏無法講清楚。

第五個誤區是重結果不重過程。應試教育是重結果，帶來的後果是整天做模擬題，找出打勾的規律。這是教育的大敵。質量和學習效果取決於學習過程。大家一定要遵照學習的規律，一步一個腳印地真學。只要學習對路，好的結果自然會有。

第六個誤區是對教師的依賴。大家要仔細揣摩我們常説的一句話：師傅領進門，修行在個人。這句話點出了學習的本質。任何一種學習，歸根結底是在學生自身，而不是在老師。

第七個誤區是缺乏系統性。現在市場上學英語的材料是鋪天蓋地。這是好事，但處理不好也會帶來不良的後果。今天用這個教材、明天換另一個教材，學習便失去了系統性。我不是説我們不 要換教材，不好的教材，不適合的教材就是要換。但不能總是換個不停。好的做法應該是選中一套教材，以它為主，其餘材料都作為補充材料。

我認為一個成功的學習者要具備下面6個要素。一是自信心，二是決心，三是毅力，四是自我管理，五是自我約束，六是求知的童心。我在這裏作些簡要説明。

先談自信心。如何樹立自信心有許多方法，我在這裏強調的是不能傷了自己的自信心。一定不要過高要求自己，不能看到別人嘰裏呱啦説英語，就覺得自己不行。要看到自己一點一滴的進步，要想到的是積沙成塔，積流成河，而不是一步登天。

第二是決心。我們往往是多次下決心而從不付諸行動。所以大家在下決心的時候要把決心變成具體的學習計劃。如制定周、月和學期計劃 甚至是哪一個時間段應該學完什麼內容都明確下來，通過這些計劃把決心變成行動。

第三是毅力。毅力就是説不能三天打魚，兩天曬網。這是學好外語的大忌。我們今天學到的新東西，都是貯存在我們大腦的臨時記憶裏。臨時記憶的東西有的只能保留幾秒鐘，最長的難以超過三天。假如你對貯存在臨時記憶裏的東西不進行再利用(recycling)。把它們從臨時記憶貯存到長期記憶中，大腦就會把它們自動清除掉(因為大腦要保護它自己，不能把所有的臨時信息都存着)。所以，一定要有反覆學習的毅力。這裏説的反覆學，不是説去機械地重複原來學的東西，而是創造性地使用學過的東西。如把原來的聽力變成朗讀，把原來的朗讀變成聽力等。

第四是自我管理。你們中的許多人都是一身數任的人，有工作上的責任，有家庭上的責任，有親朋好友的人際關係上的責任，等等。這些責任如果處理不好，都將跟你們的學習發生衝突。所以自我管理的能力顯得特別重要。

第五是自我約束的能力。你們中的許多人都是成年人，享有很高的自由度。在學習上你們沒有上課時間的約束和老師的約束，這既可以變成有利的條件，也可以變成不利的隱患。關鍵在你有沒有自我約束力。假如你是足球迷，你能抗拒住足球賽的誘惑而去做作業，你就有了自我約束力。

第六是求知的童心。兒童見到不知道的東西都想知道，不會的都想試一把，而且不厭其煩地問個沒完。假如我們學外語也有這顆求知的童心，我們就不怕學不好英語。你見到一樣東西，不妨就問自己英文怎麼説。不怕出醜，不厭其煩，孜孜不倦，你一定能夠學好英語。

我要強調的是，學好英語絕不是一個簡單的方法問題，而是一個“全人”的問題。所謂“全人”，英文叫"a whole person",就是素質全面的人。在此祝你們早日成為學好外語的一個全人。

二十四節氣的英譯法

二十四節氣 The 24 Solar Terms:

立春 Spring begins.

雨水 The rains.

驚蟄 Insects awaken.

春分 Vernal Equinox

清明 Clear and bright.

穀雨 Grain rain.

立夏 Summer begins.

小滿 Grain buds.

芒種 Grain in ear.

夏至 Summer solstice.

小暑 Slight heat.

大暑 Great heat.

立秋 Autumn begins.

處暑 Stopping the heat.

白露 White dews.

秋分 Autumn Equinox.

寒露 Cold dews.

霜降 Hoar-frost falls.

立冬 Winter begins.

小雪 Light snow.

大雪 Heavy snow.

冬至 Winter Solstice.

小寒 Slight cold.

大寒 Great cold