how to use QFD for standard making--國際會議最終演講稿大綱

good afternoon ladies and gentlemen:

my name is shaoshasha,i am a senior in china jiliang university and majoring in business management. i am honored to be here to deliver an introduction of our group case study is our team member tanglihua ,sundan and me

as we all know. sony and lenovo both enjoy high reputation among the mass. therefore, as a famous brand over asia, sony competes with lenovo in domestic market only by obtaining the knowledge of the comparative disadvantage and corresponding betterment, and this is the primary issue we should to settle. taking the customers' demand as an base, we launched a market research and thereby get an understanding that the technical standard is the computer’s feature. since qfd is of great usefulness in analyzing dates, we apply it in our study in order to figure the approach of sony‘s improvement. in addition, quality function deployment is to help transform the customer wants into engineering characteristics for a product or service, prioritizing each product or service characteristic while simultaneously setting the development targets for the product or service. then according to the qfd analysis，we could get the new technical standards.

based on market research we are able to get the customer satisfaction form. according to the form, we can figure that customers pay attention to laptop's processing speed, weight, memory mount and corresponding cognition and perception. technological indicators for processing speed are basic frequency and internal memory, for weight is material, size and thickness; for volume is hard disk. these are the features for these technical indicators, in term to lenovo and sony.

then let me to explain qfd of snoy laptop. first we rank the significance degree of customer need thereby to conclude the planning matrix. after customer needs are known, we can get technical requirement quality table relevancy, relationship matrix and correlation matrix(影響程度劃分表)

after completing the above analysis, the house of quality is our final plan the key qualities characters setting, sony takes a leadership in basic frequency, material and hard disk drawbacks in size and thickness e internal memory is neck and neck between us and lenovo. therefore we draw conclusions as follows:

1、in terms of basic frequency, lenovo performs better, however, the difficulty for improvement is relatively high. therefore, it is better to develop the attributes later rather than now.

2、the amount of memory of sony and lenovo are equal; correspondingly we can take several steps to target a competitive advantage.

3、as for material, sony has a patent for using light material and in contrast, lenovo does not. as a result, sony has an advantage. however, there are also some shortcomings, for instance: reliability. therefore should learn from the other competitors in order to improve our products.

4、 when it comes to the size, sony has some advantages, whereas size is the attribute which is of the lowest technological difficulty. hence in order to beat the competitors in the market, sony should be less than 11 inch.

5、 the thickness of sony is among the best in the opening market; however it is difficult for development. consequently ir would better be delayed the technological improvement.

6、the most important one is hard disk, there is much potential for improvement ,therefore we want that the hard-disk can turn to 250g.

from the improving goals, we can see the improvements we made in parameters of size and hard-disk to get the new technical standards

this is our qfd analysis. if you have any comments about our case analysis, you are welcome to contact us. thanks for your time.

下午好，女士們，先生們：

我的名字是shaoshasha，我是中國計量學院高級和企業管理專業。我很榮幸能夠在這裏實現了我們集團的案例研究介紹，這是我們團隊成員tanglihua，順和我

大家都知道。 sony和聯想都享有很高的聲譽之間的質量。因此，作為整個亞洲的著名品牌，索尼的競爭對手聯想在國內市場上唯一通過獲取的比較劣勢的知識和相應的改善，這是首要問題，我們應該解決。以客户的需求為基礎，我們開展了市場調研，從而得到一個認識，技術標準是計算機的功能。由於qfd在分析日期巨大作用，我們應用我們的研究，以圖索尼的改進方法。此外，質量功能展開是幫助客户需要轉變成一種產品或服務的工程特點，優先考慮每一種產品或服務的特點，同時設置的產品或服務的發展目標。然後根據qfd分析，我們可以得到新的技術標準。

根據市場調研，我們能夠得到客户的滿意度的形式。根據下表，我們可以計算，客户要注意筆記本電腦的處理速度，重量，裝載存儲器和相應的認知和看法。處理速度技術指標都基本頻率和內存，重量是物質的，大小和厚度，為卷是硬盤。這些是這些技術指標的特點，在長期聯想和索尼。

然後讓我來解釋snoy筆記本qfd。首先，我們排名的客户需要的重要性程度，從而結束了規劃矩陣。客户的需求後，是已知的，我們可以得到的技術要求，質量表的相關性，關係矩陣和相關矩陣(影響程度劃分表)

在完成上述分析，房子的質量是我們的最終方案，從關鍵素質人物設置，sony發生在基本頻率，材料和硬盤的領導，與大小和厚度的缺點。而內部存儲器之間並駕齊驅我們和聯想。因此，我們得出結論如下：

1，在基本頻率方面，聯想性能更好，但是，改進的難度也相對較高。因此，最好是以後發展的屬性，而不是現在。

2，索尼和聯想的內存量是相等的，我們可以採取一些相應措施，目標競爭優勢。

3，至於材料，sony有一個利用光材​​料和對比專利，聯想不。因此，sony有優勢。不過，也有一些缺點，例如：可靠性。因此，我們應借鑑其他競爭對手，以便改進我們的產品。

4，當涉及到的大小，sony有一定的優勢，而大小是屬性，最低的技術難度。因此，為了在市場上擊敗競爭對手，索尼應該會比11英寸以下。

5，索尼厚度躋身於開放市場最好的，但它很難發展。因此ir將更好地被推遲了技術改進。

6，最重要的是硬盤，還有許多需要改進的潛力，因此我們希望，該硬盤可以打開250g。

從改善的目標，我們可以看到我們的改進在規模和硬盤參數作出來獲得新的技術標準

這是我們的qfd分析。如果您對我們的案例分析有任何意見，歡迎您與我們聯繫。感謝您的時間。