英語廣告詞範文4篇

本文目錄英語廣告詞範文商品英語廣告詞關於英語廣告詞的感想經典英語廣告詞20個

(1) are you going grey too early? (你的烏髮是否過早白了?)

(2) who does your hair? i do it myself. (誰為你理髮?我都是自己做。)

(3) have you driven a ford lately? (你最近開過福待牌的車嗎?)

(4) wouldn’t you really rather have a buick? (難道你不願擁有一輛brick車嗎?)

這些廣告開頭用疑問句，希望引起讀者的思考與共鳴。

(三) 巧用祈使句

祈使句本身含有請求、號召人們做某事的意思，能有效地迎合消費者心理，實現廣告的目的，因此，祈使句在廣告中被巧妙及時的大量採用。如：

(1) give your clients the full picture of hong kong. (恭請瀏覽香港全貌)

祈使句本身有請求之意，用在此處，妙筆生輝。

(2) have a little fruit after dinner. (飯後請吃點水果。)

這一則果汁飲料廣告，以提議的方式，委婉地鼓勵讀者購買其產品。

(3) let you in a world of wonder: pictorial of science. (讓你生活在一個奇異的世界裏：pictorial of science)

這是《科學畫報》pictorial of science的廣告。寥寥數語使萬千世界呈現在你的眼前，讀來令人神往。

(4) get the feeling. (身臨其境。)

這是《運動畫報》sports illustrated的廣告，口語化極強，僅僅三個詞組成的祈使句卻很富有感染力，引人入勝。

(5) give your hair a touch of spring. (給你的頭髮一縷春色。)

這無疑是一種護髮劑的廣告。spring 既指顏色又指頭髮的彈性。一語雙關，讀來令人神往。

三、 廣告英

語的修辭

廣告英語的修辭是基於詞、句功能上的一種表達技巧，修辭手段的使用往往決定着廣告的創意與效果。廣告英語的修辭特點主要有如下幾種。

(一) 比喻(figure of speech)

比喻能使廣告語言生動形象，增強讀者的形象思維。如：

(1) the born leader. (天生的領導者)

此句暗示產品生來居領導地位，當然是優秀產品。

(2) what’s on your arm should be as beautiful as who’s on it. (帶在你手臂上的東西應該和你手臂上的人兒一樣美。)

citizen 手錶廣告，運用明喻修詞方式，形象生動。

(3) what it’s like to be small but good. (麻雀雖小，肝膽俱全。)

言下之意是“旅館雖小，服務周到。

(二) 擬人(personification)

把物寫成人，使之有生命力、個性和情感。如：

(1) it’s for your lifetime.(你人生的伴侶。)

將手錶寫成人，且與你朝夕相伴，彷彿是你的情人。

(2) time will tell. (時間是會作證的。)

時間都會出來作證，説明該產品經久耐用，經得起時間的考驗。

(3) flowers by interflow speak from the heart. (鮮花是發自內心的表達。)

用擬人的修辭法，襯托了鮮花勃勃生機，使花具有了人情味。

商品英語廣告詞英語廣告詞範文（2） | 返回目錄

man always remember love because of romantic only!(marlboro) 男人只記住浪漫的愛情!(萬寶路)

nothing can come of nothing .(莎士比亞) 物有其本，　事有其源。

one world, one dream.(北京奧運會) 同一個世界,同一個夢想.

take time to indulge. 盡情享受吧!(雀巢)

time is what you make of it.(swatch) 天長地久。(斯沃奇手錶)

make yourself heard.(ericsson) 理解就是溝通。(愛立信)

engineered to move the human spirit.(mercedes-benz) 人類精神的動力。(梅塞德斯-奔馳)

intelligence everywhere. 智慧演繹，無處不在。(摩托羅拉手機)

fresh-up with seven-up.(seven-up) 提神醒腦，喝七喜。

connecting people.(nokia) 科技以人為本。(諾基亞)

for the road ahead.(honda) 康莊大道。

the relentless pursuit of perfection.(lexus) 追求完美永無止境。(凌志汽車)

communication unlimited.(motorola) 溝通無極限。(摩托羅拉)

focus on life.(olympus) 瞄準生活。(奧林巴斯)

the new digital era. 數碼新時代。

seeing is not believing (hollywood) 視覺創新影(好萊塢)

a diamond is forever. 鑽石恆久遠,一顆永流傳.

english means science, english means peace.(english) 英語意味着科技, 英語意味着和諧。

the relentless pursuit of perfection. 不懈追求完美。 (凌志轎車)

it`s not enough that we do our best, we have to do what`s required. 人盡其力，力盡其能。 (榮威轎車)

come to where the flavour is. marlboro country. 光臨風韻之境——萬寶路世界。(萬寶路)

world in hand , soul in cyber. (microsoft) 掌中乾坤, 夢之靈魂。 (微軟)

to me， the past is black and white， but the future is always color. 對我而言，過去平淡無奇;而未來，卻一直是彩色的(軒尼詩酒)

every time a good time 更多歡笑更多歡樂就在麥當勞

關於英語廣告詞的感想英語廣告詞範文（3） | 返回目錄

advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service。 “while now central to the contemporary global economy and the reproduction of global production networks，it is only quite recently that advertising has been more than a marginal influence on patterns of sales and production。 the formation of modern advertising was intimately bound up with the emergence of new forms of monopoly capitalism around the end of the 19th and beginning of the 20th century as one element in corporate strategies to create，organize and where possible control markets，especially for mass produced consumer goods。 mass production necessitated mass consumption，and this in turn required a certain homogenization of consumer tastes for final products。 at its limit，this involved seeking to create ‘world cultural convergence’，to homogenize consumer tastes and engineer a ‘convergence of lifestyle，culture and behaviours among consumer segments across the world’。”

many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of "brand image" and "brand loyalty"。 for these purposes，advertisements sometimes embed their persuasive message with factual information。 every major medium is used to deliver these messages，including television，radio，cinema，magazines，newspapers，video games，the internet and billboards。 advertising is often placed by an advertising agency on behalf of a company or other organization。

organizations that frequently spend large sums of money on advertising that sells what is not，strictly speaking，a product or service include political parties，interest groups，religious organizations，and military recruiters。 non-profit organizations are not typical advertising clients，and may rely on free modes of persuasion，such as public service announcements。

advertising spending has increased dramatically in recent years。 in 20xx，spending on advertising has been estimated at over $150 billion in the united states and $385 billion worldwide，and the latter to exceed $450 billion by 20xx。

while advertising can be seen as necessary for economic growth，it is not without social costs。 unsolicited commercial email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services，as well as being a financial burden on internet service providers。 advertising is increasingly invading public spaces，such as schools，which some critics argue is a form of child exploitation。

經典英語廣告詞20個英語廣告詞範文（4） | 返回目錄

to the last drop. 滴滴香濃，意猶未盡。(麥斯威爾咖啡)

your thirst. 服從你的渴望。(雪碧)

new digital era. 數碼新時代。(索尼影碟機)

lead. others copy. 我們領先，他人仿效。(理光復印機)

ssible made possible. 使不可能變為可能。(佳能打印機)

time to indulge. 盡情享受吧!(雀巢冰激凌)

relentless pursuit of perfection. 不懈追求完美。 (凌志轎車)

ry in motion， dancing close to me.動態的詩，向我舞近。(豐田汽車)

to where the flavor is. marlboro country.光臨風韻之境——萬寶路世界。(萬寶路香煙)

me， the past is black and white， but the future is always color. 對我而言，過去平淡無奇;而未來，卻是絢爛繽紛。(軒尼詩酒)

11. just do it. 只管去做。(耐克運動鞋)

12. ask for more. 渴望無限。(百事流行鞋)

13. the taste is great. 味道好極了。(雀巢咖啡)

14. feel the new space. 感受新境界。(三星電子)

15. intelligence everywhere. 智慧演繹，無處不在。(摩托羅拉手機)

16. the choice of a new generation. 新一代的選擇。(百事可樂)

17. we integrate, you communicate. 我們集大成，您超越自我。(三菱電工)

18. take toshiba, take the world. 擁有東芝，擁有世界。(東芝電子)

19. let’s make things better. 讓我們做得更好。(飛利浦電子)

20. no business too small, no problem too big. 沒有不做的小生意，沒有解決不了的大問題。(ibm公司)