德芙廣告詞（精選5篇）

德芙廣告詞 篇1

Dove chocolate ad: milk fragrant, silky feel!

Dove chocolate has become the people to pass the emotion, to enjoy the best moment to share. However, into the mall, the face of an assortment of brands, consumers are difficult to choose. The face of too many choices, consumers are not just concerned about a box of candy, but the quality of the product how, taste how, taste. Dove just to meet the consumers of the whole box of chocolate can bring extraordinary experience. Dove chocolate is born for love. The story began in the 40s of last century, one day the Greek-American Leon to see his son is on the street,

Despite the safety hot pursuit of a truck selling ice cream in the back, out of concern for his son's safety, in order not to allow his son to buy an ice cream and run on the road, the Chicago candy shop owner decided to develop a quality chocolate ice cream. After a few months of product formulations continue to adjust and improve, the love and health of high-quality ice cream has finally come out, and was Leon named Dove. A launch on the critically acclaimed, like its consumers flocked to an endless stream. It is the tireless pursuit of quality improvement, it created a Dove chocolate mellow taste and silky smooth taste. Because of this, more and more people around the world fell in love with Dove chocolate. In the face of increasingly sophisticated consumers, Aifen food companies not only go all out to develop high-quality Dove milk chocolate, and innovation and change each year, hoping to give consumers a better experience, advertising is no exception. From last year's "listen to Dusi language", this year even more to the planning, to a unique creative and unique production technology to shoot, bring consumers new advertising --- swirl articles, feel like a new realm of silky feeling. When the deep, emotional narration, with the beautiful singing music, gradually lead to slowly rotating chocolate vortex, it has a silky texture, such as the spring-like smooth rhythm; this out-and-out vortex constantly rotating, plus Pure milk to join, add the wonderful combination of milk, like dancing a slow version of the jazz dance in general melodious and moving, it renders the wonderful feelings to attract you into a pure milk chocolate Chocolate Dove chocolate story is: you love me Dove chocolate on the packaging of the dove.

Dove in Chinese

Is the dove, and the meaning of peace.

It represents the lover of you: Valentine's skin that you feel smooth, shiny hair, is a lovely little princess little prince, the other wanted to protect you, you touch the move. Dove chocolate is a wonderful experience, shooting chocolate is a challenge. The advertising creative from the Delta high advertising, commissioned by the British senior director Michael Anderson led the production. The success of this commercial film is not only creative ideas, but also technical achievements; of course, less advanced special photographic equipment and technology to help. Because before you use a special camera, you see a rapid rotation of the chocolate sea, there is no magic at all, requires a wealth of imagination Caixing. The picture is inverted milk, the process is as simple as the usual milk down fast, when the photo-sonics lens capture, in order to show the beauty of slowly rotating movement; and very impressive Dove chocolate crown images, magicalThe charm is in this Chinese Taiwan 35 mm camera, 360 grid per second under high-speed, it shows its unique charm. These special equipment and techniques have played a magical effect in the entire filming process using 50 different materials, as is to show as Dove milk chocolate product itself, high-quality texture, through the picture to convey the characteristics of that product And the visual appeal, like to eat Dove milk chocolate experience as unforgettable. Effing Foods will premiere this new TV commercial in 12 major cities in China on November 4, 20xx.

The TV film will be Dove milk chocolate charm and pure quality characterization was inquisitive. As its advertising language described in the "milk fragrant, silky feel" is so attractive. The unique creative and production of shooting skills, as will be the leading brand of milk chocolate with a new realm.

德芙廣告詞 篇2

1, milk fragrant thick, silky feel - Dove chocolate

2, heart with heart, pleasure silky, pleasure anytime, anywhere, enjoy the joy of the heart anytime, anywhere - Dove chocolate

3, found that the new Dove more silky feel more pleasant surprise - Dove chocolate

4, to get you is the happiness of my life - Dove chocolate

Chocolate classic ad:

Advertising is the soul of an advertisement is the main tool to seduce the reader, after a US survey shows that the average person looking at the title to see the full text of the ad 5 times. Can see the importance of are the advertisements we provide to you for your reference:

Give a friend a box of friends Chocolate ----- You will soon understand why people call it "friend of the messenger."

Accompanied by loved ones, as well as the Emperor "" Jindi chocolate

Piece mellow and delicious, and always accompanied by health! Shanghai Amy think chocolate

Heart of the transmission, do in Amy! Shanghai Amy chocolate

Milk - rich farmers, silky feel ---- Dove Chocolate. British Dove chocolate

In the world of communication, only music and chocolate are not limited by the language.

Meiji chocolate: taste of the tip, the praise of the youth broadcaster. Japan's Meiji chocolate smart people treat friends of the top grade. Swiss chocolate company

Only soluble in the mouth, do not dissolve in the hand. Swiss chocolate company

The Swiss Chocolate Company comes in handy, and the taste is endless. The Royal Confectionery Company

It has a wonderful heart inside

You do have the best identification of the British Royal candy company

Each box is full of happiness

If she is still cold and cold, and may wish to send a box of savior chocolate try. Only dissolve in the mouth, insoluble in the hand. M & m's chocolate candy

The next payday also? Pay-day nut chocolate

And not just sweet "" Nestle chocolate

Nestle chocolate

"Nestle" in your heart. Nestle chocolate

德芙廣告詞 篇3

- milk fragrant, silky feel

Description:

From a sky flying birds began, the background music sounded, the camera turned to the balcony is reading a woman, a fashionable sexy white-collar women, male patrons of the terrace cafe's eyes have been falling on her, the woman took out the chocolate action Smooth, a piece into the mouth, the picture into a blend of milk and chocolate scene, and then close-up products, background music soft and comfortable highlights the delicate silky chocolate feel. Smooth silky feeling from the mouth continued to the side, brown light around the woman bare side of Xiangjian, and then wind the breeze in the stroked book page on the back of the hand, the last gently around the walk in the Male paternity, a woman's face a sweet smile, immersed in reading and Dove brought pleasure. Silk finally opened, the middle line of the word picture: pleasure moment, but also enjoy silk slippery. At the same time low, emotional monologue sounded: pleasure moment, more enjoy Durs silky. Compatibility: "Dove" ad "milk fragrant, silky feel", the delicate and smooth feeling of chocolate to describe with silk, silk texture and taste of pure chocolate analogy, imagine. Dove ad first "silk sense" Introduction, highlighting the delicate and smooth chocolate feeling. Rich, and enhance the advertising expression.

relationship:

The entire advertising picture screen simple, elegant color, gray light against the background of the rich chocolate, the plot is simple, but impressive. This advertising background music is also a lot of extra points in advertising, music, romantic atmosphere to make the protagonist to enjoy the pleasure of chocolate, the audience is accompanied by intoxicating music experience romantic life. Advertising is very interesting to show, giving the aesthetic feeling, so you think as long as eating a Dove, life will be more wonderful, can be reading time, it can be time to listen to music, "" with a product Quality of life linked to not only highlight the characteristics of the product also shows the fun of life.

Similarity:

Chocolate seems to have become people to pass the emotion, to enjoy the best moment to share. Love is a good thing, chocolate and flowers are now to become the symbol of love, the typical expression. See the chocolate people will think of tive relationship: Although the advertising is not known to the big star, but it uses the beauty of the contrary can reflect the beauty of advertising. In the sexy woman, attracted male waiter, no dialogue, but from beginning to end the traction between the two is very clear, like chocolate rich taste. Silky feeling, half refers to the taste of people, the other half is a comprehensive sensory experience when people eat chocolate, including the pleasant mood, ecstasy of the spiritual level of feelings. "Dove silky feeling" is a spiritual call, wake up the public positive taste Dove taste and spirit of the double enjoyment of interest.

Irrelevant:

The success of this commercials is not only creative ideas, but also technical achievements, of course, not less advanced special photographic equipment and technology to help. Because before you use a special camera, you see a rapid rotation of the chocolate sea, there is no

What the magic at all, the need for a wealth of imagination Caixing. The picture is inverted milk as usual milk down as simple as fast, when in the photo-sonics lens capture, in order to show the beauty of slowly rotating movement; and very exciting chocolate stirred the crown screen, the magic charm is In this 35 mm camera, 360-cell high-speed per second under the show its unique charm. These special equipment and techniques have played a magical effect in the entire filming process using 50 different materials, as is to show as Dove milk chocolate product itself, high-quality texture, through the picture to convey the characteristics of that product And the visual appeal, like to eat Dove milk chocolate experience as unforgettable.

德芙廣告詞 篇4

一、 前 言

中國已經進入飛速發展的時代，經濟騰飛，而中國的消費者的生活水平在不斷的提高，消費觀念也在不斷增強。中國糖果市場在中國食品市場中佔據着重要的地位，而巧克力市場是中國糖果市場新興力量，從第一家國產巧克力企業創辦到今，不足二十年，在消費觀念及消費能力上不及西方國家。中國這一塊巧克力市場存在着很大的空缺!巧克力早已成為人們傳遞情感，享受美好的瞬間的首選佳品、可是，走進商場，面對琳琅滿目的各種品牌的巧克力，消費者卻難以選擇，消費都關心的不僅僅是一盒糖果，而是產品的品質如何、口感如何、味道如何，更要求巧克力可以帶來特殊的感覺。

二、市場分析

巧克力市場已經形成了幾個品牌佔據市場主要份額的態勢，如今的巧克力市場早已經告別了單一產品形式的時候，各種品牌、不同的口味令消費者眼花。從總體的情況上看，在眾多的品牌中，“德芙”受到大家廣泛的歡迎，“吉百利”緊隨其後，國內品牌產品除了“金帝”有較好的表現外，其他品牌的競爭狀態堪憂。調查顯示，女性對巧克力的偏好大於男性，年輕女性購買的傾向的頻率與年齡有較強的關聯，年齡低的人羣購買的頻率較高，高頻率的購買的比例呈現從低年齡逐步遞減的規律，低頻次的購買正好相反。孩子是巧克力消費人羣中極其重要的環節，35歲以下的購買者自己消費的巧克力比例很高，尤其是15-25歲的人羣為自生消費的主要羣體，而35歲以上的消費者購買的產品絕大部分都是為孩子購買，特別是35-45歲的人羣，比例高達85%以上!

調查顯示：國產品牌在郴州市場並不多見，國產的巧克力在質量上不盡人意，只有不到5%的人認為國產巧克力好吃，95%的人不知道有巧克力有國產品牌，國產巧克力即使在價格上比國外品牌要低的多，但大部分還是在市場下層，很少進入高檔市場!

三、競爭對手分析

吉百利、金帝等產品較早的進入市場.在消費者心中有一定的份量. 在中國市場對巧克力產品銷量貢獻最大的是年節市場(中秋/聖誕/春節(情人節)，這個市場的產品銷售恰好以禮品/禮盒為主。可以説在中國，金帝巧克力的銷量不是最大，但中國的禮品裝巧克力肯定是金帝的銷量最大。而“送禮”這種品牌訴求直到近兩年才深入人心現在不僅保健品可以送人，連調味品也有禮品裝了。正是憑着先行一步的優勢，金帝很快後來居上，在去年金帝終於趕超了吉百利，位居行業第二，僅次於德芙。

(1)金帝巧克力

優勢：

1. 金帝較早的進入市場，在消費者心中有一定的份量。

2. 中國的禮品裝巧克力金帝的銷量最大

3. 國有企業優勢

4. 在國外生產的巧克力新鮮度不如在海內生產的。假如是同一質量的品牌產品，是有經

驗的消費者，能感覺到在中國生產的新鮮度要比進口的產品好一些。

劣勢：

1. 作為國產品牌，輕易使部分消費者質疑。國產巧克力仍舊存在品牌少、口味單一的問

題;巧克力加工設備選型不當、配套設施不全;產品開發力量薄弱、產品更新換代慢等問題，在整體形象上始終無法掙脱品質口感不盡如人意，只能在低端市場徘徊的尷尬處境。

2. 國有企業慣有病：不對市場進行分析，盲目生產。

3. 不進行成本計算，生產效率低。成本高。

市場定位：

1. 產品的品牌形象：健康、活力

2. 金帝廣告語：金帝巧克力 只給最愛的人

(2)吉百利巧克力

優勢:

1. 吉百利”(Cadbury)是英國曆史最悠久的巧克力品牌之一，也是英國最大的巧克力

生產商。吉百利生產的巧克力屬於傳統的英國風味。能夠吸引喜歡英國口味的消費者。 2. 進入中國市場較早。

3. 吉百利巧克力含牛奶量高。只用鮮牛奶製造。

4. 品種多樣。

5. 包裝精美

6. 生產技術先進，科技含量高

劣勢：

1. 屬於國際產品。對中國市場不太瞭解。

市場定位：1. 產品廣告語：愛上與眾不同的你

(3)德芙巧克力

優勢:

1、好吃，味好，廣告好

2、口感好

3、巧克力味純

4、味不太甜

5、買慣了

6、比較細膩

7、到嘴就化了

劣勢：

1、價格有點偏高

2、量少

3、品種偏少，花樣不多

4、口味膩

5、上火

市場定位：

1、高檔巧克力市場

2、產品廣告語：“得到你是我一生的幸福”(得福)

四、廣告目標:提高產品知名度，擴大產品銷售市場，提升產品銷售額

五、廣告對象：

1、15-25歲，特徵：屬於快速消費品，消費行為具有經常性，習慣性甚至依賴性，心理上有相互攀比的傾向，在思想、意識上還沒有形成模式和概念。

2、正在戀愛或想戀愛的年輕男女們，由於節日的到來，他們會是購買的主要羣體。

六、廣告地區：郴州市

七、廣告創意：

1、偶遇篇

廣告語：得到你是我一生的幸福!

八、廣告實施階段：20xx年12月22日-20xx年2月22日

九、廣告媒體策略：

1、主要以電視廣告為主，在黃金時段播出。

2、網絡做宣傳，在郴州點擊頻率高的網站投放。

3、報紙，流動車廂廣告，適時的公益活動。

十、廣告預算：

1、電視廣告及網絡宣傳共花費3.2萬元。

2、報紙、流動車廂廣告、適時的公益活動1.8萬元。

十一、廣告效果預測

廣告推出後將在原有基礎上提高35%的消費者認識本產品。

十二、結束語：

我認為今後巧克力製品的發展將呈現七大趨勢：

一是外形多樣，適合各種場合食用。如板塊式適合運動時食用，小棒式適用於牛奶時食用等。

二是製作師與設計師更加緊密的合作，使得產品的造型更為優美。

三是產品翻新，口味日益多樣化，水果型、植物型講廣泛的流行。

四是講求營養，巧克力製品中的礦物質、維生素、生物鹼和抗氧化劑含量講增加。 五是造型優美的巧克力製品將成為點綴居室的一種擺設和藝術品、

六是採用各種產品的組合式包裝，以勾起人們的購買慾望和品嚐慾望。

七是巧克力博物館作為普及巧克力的知識的場所，將更多的湧現。

德芙廣告詞 篇5

德芙巧克力在市場上具有很高的品牌知名度，市場佔有率為35%，知名度為80%。這樣的成績來自於德芙絲滑細膩的口感，精美的包裝，也來自於德芙的廣告宣傳工作。而以20xx年的電視廣告為開端，德芙在當今日益激烈的市場環境中成功搏出位。經典的電視廣告是其成功的重要因素。 德芙牛奶巧克力的魅力及純美品質刻畫得絲絲入扣。其獨特的創意及製作拍攝技巧，也將德芙牛奶巧克力帶向了全新的境界。一連幾天看了好幾遍，每一遍給觀眾的感覺都很温馨。一看這則廣告就知它的製作還是延續了德芙以往的優雅氣質，主角還是採用美女，唯美的畫面，優雅的音樂，明快的色彩，給人總的第一印象就是難以言喻的舒心。

德芙巧克力是世界上最大寵物食品和休閒食品製造商美國跨國食品公司瑪氏公司在中國推出的系列產品之一，1989年進入中國，1995年成為中國巧克力領導品牌，“牛奶香濃，絲般感受”成為經典廣告語。

德芙[Dove]名字詮釋

D=Do

O=you

V=love

E=me

連起來就是do you love me

創始人通過詮釋旨在提醒天下有情人，如果你愛他(她)，急時讓你愛人知道這愛，並深深銘記。

德芙巧克力絲滑篇

在江邊沙灘的露天咖啡茶座上，女主人公一精緻、知性氣質出現。而旁邊俊秀、帥氣又彬彬有禮的男侍者微笑着站在一邊。女主人公放下手中的書，從手提包裏拿出一塊德芙巧克力。伴隨着輕柔婉轉的聲音，她咬下一口德芙巧克力，在品嚐的同時，從巧克力中滑出一條巧克力色絲綢輕輕的繞她流動。“愉悦一刻，更享德芙絲滑”的廣告語出現。(更多絲滑感受，更多愉悦驚醒)

該廣告很好的延續了德芙廣告的經典定位：“牛奶香濃，絲般感覺”。德芙廣告首創“絲感”概論，突出了巧克力細膩潤滑的感覺。

用豐富的聯想，把這種感覺與絲綢輕柔潤膩的質感結合，營造出舒適，優雅浪漫的意境。而此片中的廣告詞“愉悦一刻更享絲滑”簡潔明快，緊扣廣告表現出的愉悦感。其次，整個廣告畫面間接，色彩淡雅，灰白色映存這巧克力的濃郁，情節簡單，卻讓人印象深刻。此廣告的背景音樂也為廣告加分不少，音樂營造的浪漫氣氛使主角享受着巧克力帶來的愉悦感受的同時，觀眾也伴隨着醉人的音樂感受生活的浪漫。最後廣告很有情趣的戰線，給人唯美的感受，片子性感的女人，被吸引的男侍者，沒有對話，但自始至終兩人間的牽引，很顯然，就好似巧克力濃郁的口感。

讓你覺得只要吃一塊德芙，生活就會更加美好，可以是在閲讀的時候，也可以是在聽音樂的時候„„將產品與一中高質量的生活聯繫起來，不僅突出產品的特徵也展現了生活的趣味。