英文調查報告大綱

廣告的目標

1. our main goal is to establish brand awareness among our target audience.

2. our main purpose is to establish brand awareness among our target audience.

3. the main objective is to establish brand awareness among our target audience.

本段的關鍵在於清楚地表明公司的目標，同時下文即可循着這個主題發展。"main goal", "main purpose", "main objective",都是指‘主要的目標'。

調查的數據

1. according to my figures, of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in taiwan.

2. the numbers we have show that of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in taiwan.

3. as the facts prove, of the working women who responded to our poll, 50% read one of taiwan's top-five selling women's magazines.

説明調查的結果，並作為下文結論的根據。關鍵詞為"figures"、"numbers"和"facts"等。

依調查判斷

1. if you'll take a look at this chart, the best media mix, then, would be a combination of

tv and magazine ads.

2. by looking at the chart you can see that the best media mix would be a combination of tv and magazine ads.

3. as you can tell by the chart, the best media mix would be a combination of tv and magazine ads.

根據調查結果提出方案時，通常會以圖表作解釋。請與會者看圖表時可使用"if"句型，但它不是假設語氣，而是一種客氣的説法。

下結論

1. to conclude, even though our target audience is clearly defined, introducing a new product is always a gamble.

2. in summary, even though we have defined our target audience, introducing a new product is always a gamble.

3. i've shown you how to reach our target audience, yet i also think introducing a new product is always a gamble.

在最後一段可略述個人對此活動的觀感，並簡單扼要的下結論。"to conclude"，"in summary"或"i think"都是做結論的實用詞彙